MAHCP is immensely proud of the work done by the membership we serve, which is why we continue to raise awareness surrounding the health care issues that directly affect the work you do and, as a result, the well-being of our province.
To this end, we have invested in a province-wide, integrated marketing campaign that includes digital ads, television, theatre previews, billboards and a feature website landing page focused on educating and rallying Manitobans for their ongoing support of our cause.
The campaign message revolves around the fact that health care is a common good that needs to be invested in appropriately, and when budgets and support are reduced, the level of care can dip to unacceptable levels.
We want the Government of Manitoba to recognize your skills and sacrifice as something they should not take for granted. As people they rely on daily, our hard-working members deserve the public’s support to ensure we always have what we need, to effectively deliver what they need — regardless of which government is in charge.
Those who respond to the ads will be directed to our landing page where they will be asked to sign a letter to their MLA, urging them to ensure healthcare budgets remain at an acceptable level.
The pre-roll video can be seen here: https://www.youtube.com/watch?v=-Skhp7hJFUw&feature=youtu.be
The landing page will be hosted here: www.MAHCP.ca/HealthMatters
As always, we wanted you, our members, to hear about all this first, and first-hand, which is why we value your willingness to remain engaged with us via email. If you have any questions or concerns about this campaign, or anything we do, please do not hesitate to contact us directly.
Our hope is that you will continue to value the work we do on your behalf, and that you will share this campaign message with your own friends and family — because we are stronger together.
In Solidarity,
MAHCP Executive Council
