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Spring 2008 Marketing Campaign – Television and Radio Ads

MAHCP’s television ads have begun airing on CTV during primetime shows like Dancing with the Stars, American Idol, Law & Order, Private Practice, C.S.I. New York, Without a Trace, Lipstick Jungle, Desperate Housewives … Daytime programs like Dr. Phil and Oprah … and CTV News at Noon and CTV News at Six.

NCI Radio advertising will commence on March 10th through May 23rd. That includes the regular ad each weekday on Gerry’s breakfast show and the ad sponsoring the Health Watch Report at 12:35 PM each weekday (on alternating weeks). My interview with Gerry Barrett will air about two weeks into our regular ads. I’ve asked NCI to give us as much lead notice as possible regarding the date and time your interview will air.

NCI has agreed to bonus MAHCP’s advertising with an additional 60 spots at no additional charge, which will be broadcast starting March 10th through May 23rd, during the Drive Home broadcast each weekday from 3:00PM to 6:00 PM.


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